Just Lovely

Girls from Geelong, Colac and to Warrnambool are getting their first bra at Just Lovely

May 20 2017

Remember the day you got your first real bra … didn’t have a clue as to what all the numbers and letters meant, was mortified; standing in the fitting room with your mother evicted to the other side of the curtain, you thought you might survive the experience until Mum yelled out “Don’t forget to reach in and lift them up!” You probably threw the bras at your mother and refused to stand anywhere near her when she took them to the counter, preferring to pretend you didn’t know her and the embarrassing products in her possession certainly weren’t for you.

Roll 30 years forward……These days we see many young girls coming into Just Lovely for their first bra fitting. Having a good, supportive bra changes how our clothes fit, minimises back and shoulder pain, and – most importantly – gives us confidence. From smaller cup sizes to fuller cup sizes, starting early ensures the bust is always fitted in a good, supportive bra and helps give girls a comfortable awareness at an awkward time in their lives. Many women who come to us have never been properly fitted for a bra and vow that their daughters will never have to suffer through wearing ill-fitting bras as they have!

It can certainly be embarrassing – no one likes having a stranger see them in their underwear! However, in the 20 plus years I’ve been a bra fitter, I’ve never seen anyone in their underwear; I have seen a lot of bras – ones that fit, and ones that don’t. We all remember what it was like and while the role has reversed to me fitting my mother in her bras, I’ll never forget the embarrassment.

So how do you know when your daughter actually needs to start wearing a bra?

The average age to start wearing a bra is 11, but some girls need one from the age of nine, while others don’t need one until they are 14. Comfort is the main reason for buying a first bra, as breasts develop and get bigger they can feel tender and sometimes a little painful. Wearing a good quality, well-fitted first bra should alleviate some of the discomfort and can also stop any embarrassment caused by nipples showing through tops or breasts moving around when walking or running.

When it comes to choosing a first bra, there are a few things to consider.

It’s a good idea to introduce a crop top to begin with, around the time that the nipples start to protrude from the chest. When breast tissue starts to develop, that’s the time to move to a soft cup bra. Avoid underwired bras as these can interfere with the development of breast tissue – and remember to buy at least two to allow time for washing and drying.

To minimise the “agony” of having to be constantly refitted for bras, we ensure the bras we fit on young girls have room for growth and we explain how we are fitting the bras and why we have chosen certain sizes to ensure there is an increased understanding and awareness of the importance of a well fitted bra.

That big lingerie chain may have pieces that fit, but the environment and the styles are mature and can be overwhelming.  Our independent lingerie shop, Just Lovely in Colac offers first fittings to girls from Geelong right through to Warrnambool in a relaxed friendly and understanding environment .

Best of all, we have fun and fabulous bras suitable for young girls who don’t want to feel like they have to wear Nanna’s boring beige bra (incidentally, my Nanna’s favourite bra was black).